Connect, communicate and showcase your business to your customer
Utilise the power of imagery to connect your business to your customer.
One of the primary goals of any business is to connect to your perfect customer. To be omnipresent, be front of mind whenever they’re looking for your product or service.
Companies can showcase the quality of the business and indeed the investment made to be best in class, celebrate new products, or display recent events.
Whenever the marketing and promotional space is considered, it is vitally important to remember one key fact – the end-customer is a person. We need to be human in our contact and approach and even build this into our strategy.
People want to get excited before making a purchase; this has been evident through marketing and advertising. A successful campaign will often hit an emotional chord or elicit an excited response, leading to an impulse purchase or returning that brand to be front of mind.
Whilst in the business you may feel you’re doing ‘nothing new’, and ‘every day is the same’, this isn’t the case for the customer. If you can create exciting imagery that shows your business’s process, interaction, and quality, the end customer can more easily add themselves to the scene before them.
To stay at the forefront of the industry, it is often vital for investment. Whether this investment is in people, machinery, logistics or property, it’s a golden opportunity to showcase the business.
Building a connection and showcasing the investment made in staff training programmes or community projects can add to the human element of the marketing strategy and provide another opportunity for an enriched connection to the brand.
When you’re thinking about communicating with your clients, there are many ways to make that connection, and not all of them require a professional photographer!
Utilise your staff’s viewpoint and showcase their stories on social media (curated by the marketing department, of course), get excited with your customers, share their stories, celebrate the little wins, and build anticipation for upcoming events.
If mixed in with high-quality professional imagery, the end customer will see investment has been made and appreciate the more informal story coming from the teams.
However you choose to connect to your customer, it’s vital to remember the power of imagery. Poor quality imagery, or even worse – a lack of authentic imagery relying on stock will negatively impact communication. Be human, be real, and showcase what makes your business special.
It may be your quality of production; it may be the fantastic team that keep the wheels turning; it may be the processes you have in place with your customers. Whatever makes your offer genuinely stand out from the crowd, showcase it.
Ready to talk ideas for your next marketing cycle? Drop us an email or schedule a discovery call to see how we can help you connect your story to your clients.
