Having a strong brand will add credibility to your business, whether you’re a solopreneur or a growing SME. Your brand is not just about having a snazzy logo – it’s your ethos as a business, how you present yourself online and in person and most importantly, the way your customers feel about you and the services or products you offer.
Obviously, imagery plays its part in building your brand, which is why at Emotive Eye we recommend that our clients invest in a strong set of images that reflect their brand, their team, and their way of working. You need to stand out and show how you are different from your competitors.
Do Bespoke Images Make A Difference?
In a nutshell – yes! Think about your own web browsing habits. How many times have you visited websites for different companies within similar business sectors and seen the same old, same old stock photographs being used? Stock images can be as flat as last year’s pancakes. They don’t add any personality to your branding ….. and Google can sniff them out a mile off, which won’t do you any favours when it comes to SEO and Google rankings.
We love to work with businesses that are ready to think outside the box and put themselves out there, creating memorable images that 100% reflect what they’re all about.
Those pesky algorithms on Google and the social media channels absolutely adore video content – and so do your audience. More people engage with video on social media than any other type of post. Videos can be eye-catching, engaging, and informative all at the same time. Depending on the nature of your business, you might want to consider a drone video – a phenomenal asset to golf clubs, wedding venues and outdoor attractions, allowing potential visitors to see what’s on offer before leaving the house.
Maybe the thought of having a camera pointing at you sends shivers down your spine, and not in a good way. If that’s the case think about animation to bring your brand to life.
What Else Can We Do To Build Our Brand?
When it comes to communicating with your audience, let’s not overlook the importance of a strong social media presence. If your customers can engage with you on the likes of Facebook, Instagram, and Twitter they will feel one step closer to you and your brand. Work on your engagement with your audience – don’t just broadcast to them. Engagement will build brand loyalty – and happy customers. Ultimately, happy customers will become your greatest ambassadors: a sales team that you don’t have to put on salary.
During the pandemic, Emotive Eye launched its own podcast. It gave fellow business owners a platform to let us into their world and share some great advice and tips. It also helped to reinforce our brand to a new audience. The beauty of a podcast is that it’s available to listen to at a time to suit the listener. Many of our audience said that they listened to it in the car or whilst relaxing with a cuppa at lunchtime. Podcasts are easy to set up – all you need are the ideas for each episode, some tech to record it on and the confidence to make it happen. We’d be more than willing to share our first-hand experience with you.
After two years of living life in a pandemic bubble, another great way to connect is by holding an event. There’s no need to hire out the NEC or the Albert Hall. An open day or networking evening will demonstrate to your customers and suppliers that you’re still there for them, what you can offer and reinforce those brand values that you’re building.
So yes, there’s much more to building your brand than having a fabulous logo. The key points to remember are:
- Don’t try to be all things to everyone. Focus on who your ideal customer is, and market to them.
- Create a unique value proposition. What makes you stand out from your competitors?
- Maintain your voice, consistently, across all of your marketing channels – online and offline.
- Build and maintain your online presence
- Be persistent. Your customers won’t buy into your brand if you give up at the first hurdle.
If you’d like to book a discovery call with Emotive Eye to see how we can work together and make you stand out in a very crowded marketplace, get in touch.
